Editorial Calendar 2007-2008
In 2007-08 the official publication of Canada’s canola growers will focus on new ideas and the people who put them into motion, particularly the growers themselves. This year’s four issues will shine the spotlight on those people who are just like you, and have developed new and interesting ways to make money, save money and improve their operations. Many of those folks are farmers. Some of them are breeders and scientists. Others work in manufacturing and marketing. They all have a story to tell about their own innovations.
September / October
Going Green
- This issue will look at canola and the environment.
- We will feature environmental farm plans, canola biodiesel and investigate the ways that biotechnology can contribute to a greener canola industry.
Closing dates:
Space: September 1, 2007Material: September 10, 2007Issue Date: September 27, 2007
November / December
I am a Canola Grower
- This issue profiles canola growers from across Canada. They share their ideas for how to be profitable and successful.
- Includes tips for agronomic and marketing success, and includes the sought after Prairie Canola Variety Trials and Canola Digest calendar.
Closing dates:
Space: November 1, 2007Material: November 10, 2007Issue Date: December 1, 2007
January / February
The Business of Canola
- This issue is devoted to examining new approaches to marketing and the business of selling canola to the world.
- Also: Producing canola biodiesel – How do you make it pay? and the results of a U.S. consumer survey about familiarity with different vegetable oils.
- Includes: Provincial grower organization election info.
Closing dates:
Space: December 18, 2007Material: January 2, 2008Issue Date: February 1, 2008
March / April
Innovation
- As the canola industry looks to increase canola demand and production, we learn about new agronomic traits that could appear in future canola varieties.
- This issue will also cover the possibilities for benefits to canola customers. How will canola handle the next big food trend?
- Includes: Coverage of the Canola Council’s annual convention and provincial annual general meetings.
Closing dates:
Space: March 1, 2008Material: March 10, 2008Issue Date: April 1, 2008
New Advertising Options
For targeted messages, inquire about our provincial pages. Go straight to your audience through page sponsorship.
We also produce annual grower calendar. Call to inquire about event entries and monthly sponsorship.