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Canola Ink
February 25, 2011
In This Issue
Canola Oil Fit for Dietary Guidelines for Americans
2010
CanolaInfo and IFT Launch Product
Development Competition
PepsiCo Hungry for High-Oleic
Canola Oil
Canola Oil Finding Market in India
Health Benefits of Olive Oil Now
Questionable
Canola Oil Fit for Dietary
Guidelines for Americans 2010
The
recently issued dietary guidelines call for saturated fat intake to be less
than 10 percent, replacing those calories and solid fats with unsaturated.
CanolaInfo issued a Feb. 1 news release and conducted a Feb. 22 radio media
tour about the new guidelines, resulting in roughly 200 million consumer
impressions. The New York
Times summarized the guidelines’ dietary fat section best:
"Use vegetable oils like olive and canola oil instead of solid fats like
butter and margarine."
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CanolaInfo and IFT
Launch Product Development Competition
The
Institute of Food Technologists (IFT), IFT Student Association and CanolaInfo
announced the inaugural Heart-Healthy Product Development Competition, which
called for students to create new, heart-healthy food products made with
canola oil. Products could be for any meal of the day, but had to be
low in saturated fat and free of trans
fat. Three finalist teams of nine will present their products at IFT’s
Wellness ‘11 Conference March 23-24, in Rosemont, Ill. The winning team will
receive a check for $3,500 among other perks.
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PepsiCo Hungry for
High-Oleic Canola Oil
PepsiCo
North America will adopt NEXERA™ Omega-9 Canola Oil as its primary oil within
its snack business, according to The
Western Producer. Dow AgroSciences Canada said it will contract
as many acres as possible from canola farmers to meet the overwhelming demand
from PepsiCo and other clients, including FritoLay, which consumes a mammoth
amount of canola oil.
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Canola Oil Finding
Market in India
Robert
Hunter, Canola Council of Canada vice president of communications, was quoted
in Business India
and the Indo-Asian News Service (IANS) about the potential for canola oil in
India to help meet its burgeoning demand for edible oils. "Consumption
has been outpacing production here since 2000 and will continue at an
accelerated pace till at least 2025," he said in Business India.
"Apart from its health benefits … canola oil has high heat tolerance and
a neutral flavour, making it well-suited for Indian culinary
applications," Hunter noted in IANS. Priced higher than domestically
produced oils in India, canola oil’s demand may be fueled by a growing health
craze there. "A slightly higher edible oil bill is far better than an
astronomical medical bill," nutritionist Ritu Sharma told Business India.
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Health Benefits of
Olive Oil Now Questionable
Extra-virgin
olive oil has a reputation for being heart-healthy, but a recent study
suggests otherwise, including a possible link between EVOO intake and reduced
blood flow. Dr. Dean Ornish, president of the Preventive Medicine Research
Institute, reported these findings in Reader’s
Digest and said that canola oil is the best option for cooking
because of its high level of omega-3 fat, of which olive oil has almost none.
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